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Why CEO?
CEO was founded to fill a need in the personal care of the Small Business Market in Southern California. We rely on your successful transactions and post-sale satisfaction to fuel our future.
Steve Peters left the large corporate “Eight Hundred Pound Gorilla” to get away from slow and impersonal decision making processes. As and independent company, we can focus on you, the customer, to ensure your personal and business needs are met. Customer Service is an endangered species in the business world and we are working hard to restore faith in that concept.
CEO is an independent company with no royalties, franchise fees, or strict rules to prevent anyone, regardless of size, from realizing the benefits of our services. Through our network of affiliates and other partner brokerages, we are able to offer the same scope of inventory as the franchise companies, but with the personal touch of a small company.
From Steve Peters, President
 Experience - I have been in Professional Sales and Sales Management with such companies as Eaton Corporation and Omron USA since 1992. I have started three businesses and have been a sounding board for many Entrepreneurs striving to achieve their own dreams. I currently sit on the Board of Directors of a Furniture Retail business and I am an active consultant for a manufacturer of construction products.
Education - I hold a Bachelor of Science in Electrical Engineering from the University of Arkansas where my studies focused on Electronics. After eight years of work experience, I earned an MBA from the University of Southern California with an emphasis on Entrepreneurship. In 2005, I attended the Columbia University Emerging Leaders program in New York where I sharpened my Negotiation Skills.
As a member of the California Association of Business Brokers (CABB), I am continuing my education and staying current with advances in the Business Brokerage Industry.
Philosophy - I enjoy helping people, especially the entrepreneur. My greatest satisfaction comes from seeing someone “make it” and knowing that I had a hand in that success. I also feel that Customer Service has lost importance in the business world, so I stress the importance of taking great care of the Buyers and Sellers that I represent.
Email: SPeters@ceobizbrokers.com
From Marilyn Peters, Vice-President
 Experience - I spent fifteen years in Retail and Retail Management; eight of which were with Nordstrom Department Stores where superior Customer Service is known worldwide. After leaving Nordstrom, I began a start-up retail business in the golf industry. When my son was born, I shifted to better manage my own time, by getting into Direct Sales. There, I learned of the immense satisfaction gained from helping others work towards achieving their dreams.
Email: MPeters@ceobizbrokers.com
From Ford Ibbotson, Sales Associate
 Ford has over 30 years of experience in sales, sales training, marketing, advertising, and incentive promotion.
In his career, he has successfully sold and completed various promotional, sales or marketing projects for many prestigious firms, including GENERAL DYNAMICS, HERBALIFE INTERNATIONAL, LOYOLA MARYMOUNT UNIVERSITY, MAX FACTOR, NORTHROP, OCCIDENTAL PETROLEUM, PEPSICO, TIFFANY & CO., and TOYOTA. For the past 16 years, Ford has owned and operated his own business providing a Southern California corporate clientele with a diversified set of creative and analytic services.
Ford brings his sales, marketing and entrepreneurial experience into the business brokerage industry, and will specialize in small and mid-tier sales/acquisition opportunities.
Email: Ford@ceobizbrokers.com
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